Instagram launched its own short video feature called Reels in India. The new feature allows users to create videos in the app, add creative filters and music and share them beyond their regular subscribers, said Vishal Shah, vice president of products for Facebook. Reels is similar to TikTok and allows users to create 15-second videos with popular songs, trends, or challenges. How to create Instagram Reels?
Shah says the product stems from the finding that 45% of videos on Instagram are 15 seconds or less. “We also realized that the stories were not the only place they wanted to share these videos, because they wanted them to stay longer and spread beyond their subscribers,” he said in a statement. the video call.
The new feature allows users to record videos, add filters and music from the Instagram catalog and share them across the platform. Users will be able to share scrolls in Explore as well as in Feed with subscribers. There will be no monetization income at this time.
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